"Cancellations and lack of production orders affected many companies, in various sectors, during the spring lockdown. Many artisans were no longer able to return to their workshops, not because of the restrictions, as many live in their own workshops, but because they were brought to their knees by the cancellation of orders from international customers. So I was constantly thinking about how I could support and re-evaluate one of the most envied traditions globally: making shoes and doing them well!"
"The name Lordh derives from this, i.e. the desire to put artisan hands first of all, supporting them during the production process and identifying modern and large-scale sales channels. The first objective is to serve the contemporary dandy, creating for him creations in step with the times, accompanying him in his daily life.
Lordh ("great lord", distinguishedly dressed person) and H ("hands"). I wanted to update this term, taking it out of the classic and set canons and making it more modern."
"Lordh wants to create focus on national craftsmanship. The project has great goals and ambitions, primarily that of supporting the MADE IN ITALY, bringing international customers and the Italians themselves back to buy Italian and to preserve this art that is fading elsewhere."
"We want to showcase the hands and hearts behind every single creation, taking care of it. We want to be promoters and motivators of generational turnover in Italy, inspiring and motivating passionate young people like us to work alongside master craftsmen in the workshops, getting ever closer to be part of a fantastic world that bears the name of “creativity”!»
#LORDHands #LORDHeads #LORDHearts
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